Let’s face it—digital marketing is everywhere. Whether you are scrolling through Instagram, searching for the best pizza near you, or watching YouTube tutorials at 2 a.m., you are swimming in a sea of digital advertising. But how does it all work, and more importantly, how can you make it work for your business?
Let’s break down the 7 main types of digital marketing (in plain English), how they help you stand out online, and how to decide which ones are worth your time and budget.
So, What Is Digital Marketing?
Digital marketing is all about promoting your business through the magic of screens—phones, laptops, tablets, and everything in between. Think websites, search engines, email, apps, and of course, social media. The goal? Grab attention, spark interest, build trust, and get people to take action—whether that’s buying a product, booking a service, or signing up for a newsletter.
Digital marketing can help you reach the right people at the right time (without printing a single flyer).
The 7 Digital Marketing Types You Should Know
1. Search Engine Optimisation (SEO)
SEO is how you get your website to show up on Google without paying for ads. It’s all about making your site Google-friendly through smart content, keywords, and technical wizardry.
Want to climb the rankings and show up in local or national searches? You can work with an SEO consultant who knows what they’re doing and finally get found by the people who are already looking for what you offer.
2. Pay-Per-Click (PPC)
PPC is the fast-track way to visibility. You pay Google (or Facebook or Instagram) to show your ads, and you only pay when someone clicks. Handy, right?
It is great for quick results—launching a new product, running a seasonal sale, or just testing the waters. But PPC works best with strategy, not guesswork.
3. Social Media Marketing
You know those beautifully curated posts and “sponsored” ads on Instagram and TikTok? That’s social media marketing in action. It is fun, visual, and super interactive.
Whether you want to grow a loyal following or run targeted ads, platforms like Facebook, Instagram, TikTok, and LinkedIn let you show off your brand’s personality and connect directly with your audience.
Hot tip: humour, behind-the-scenes content, and a little personality go a long way here.
4. Email Marketing
Old-school? Maybe. Still one of the highest-ROI tools out there? Absolutely.
Email lets you stay in your customer’s inbox with useful updates, offers, and stories they actually want to read. It is personal, direct, and perfect for building long-term relationships.
Bonus points if you make your subject lines irresistible.
5. Affiliate Marketing
This is like having a team of cheerleaders for your brand—except they earn commission when they bring you sales.
Whether it is bloggers, YouTubers, or influencers with niche audiences, affiliate marketing can get your product in front of the right people without doing all the heavy lifting yourself.
6. Influencer Marketing
Speaking of cheerleaders… influencers have the trust and the reach. If someone your ideal customer follows gives your product a glowing review, there’s a good chance they will check it out too.
It’s not just for big brands either—micro-influencers often have better engagement and lower costs. Just make sure they align with your vibe.
7. Content Marketing
Content is king (and queen, and everything in between). Whether it is blog posts, YouTube videos, podcasts, or downloadable guides, content marketing builds trust and gives value before you ask for anything in return.
It also boosts your SEO and gives your brand something meaningful to say. Want inspiration? Check out our Digital Marketing UK blog for tips, trends, and ideas.
How to Choose What’s Right for You?
Start with a few honest questions:
- Who are you trying to reach?
- Where do they spend their time online?
- What’s your budget?
- Do you need quick wins or long-term growth?
If you’re targeting Gen Z, TikTok and Instagram are your playground. Running a B2B consultancy? LinkedIn and email might be your best friends. Tight budget? SEO and content marketing take time but are cost-effective over the long run.
At the end of the day, it is all about matching the message to the moment—and knowing where your customers hang out online.
Get a Digital Marketing Boost with Pixel Juice
Feeling a little overwhelmed? Do not worry—we have got your back.
At Pixel Juice Digital Marketing in Glasgow, we specialise in helping businesses like yours grow with smart, creative, and ROI-focused digital marketing. Whether you need SEO, content, PPC, or a full strategy overhaul, we are here to make it simple and fun.
Book a free 15-minute strategy chat with us today—no strings attached. We will talk through your goals, review your current marketing, and give you some actionable ideas to move forward.
Let’s make digital marketing work for your business.
