CRO, SERPs, backlinks… are you still unfamiliar with these terms? Learn these concepts and many more in this fully updated SEO dictionary .
Whether you want to learn about SEO or you’re already into it and need to know certain concepts that you’re not familiar with, this is definitely the dictionary you need. Here you can find the most up-to-date vocabulary with the latest SEO trends and terms. This dictionary will become your essential study or work tool, as it will allow you to stay up to date with the latest developments in SEO through words.
Those of us who are dedicated to this profession use a jargon that we have acquired and assimilated, so it is possible that when you hear about SEO you do not know many of the key concepts that you need to learn to be a digital marketing professional in the SEO area. Therefore, thanks to this dictionary you will be able to have a global vision of this professional branch and learn many of the terms that guarantee success in web positioning.
This dictionary explains in a simple and very practical way everything you need to know about SEO. You will find in it very detailed definitions of all those words that you are missing and that you need to know to update your knowledge about SEO or to acquire it. It is a guide designed not only for digital marketing professionals but also for all those people who want to become familiar with this discipline, whose main objective is the good positioning of web pages in search engines.
Although this dictionary is a useful tool and suitable for all audiences, it is very complete and has all the information necessary to understand and acquire each term. Don’t hesitate and start training in SEO today!
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Table of Contents
Log Analysis
Log analysis is the process of processing and analyzing search engine visits to our server to detect possible improvements in crawling processes.
Anchor text
Anchor text is the text that is added to a link to give information to the user.
Web Architecture
Web architecture is the discipline that studies the way in which pages, articles and categories are structured to maximize user usability and search engine crawling.
ALT attribute
The ALT attribute is the tag that tells Google information about the image, both to give it context and to provide information to display in case the image fails to load.
Domain Authority
Domain authority is the relative value assigned to a domain/page to understand its relevance.
B
Backlinks
Backlinks or inbound links are those links that point to our website from other pages.
Benchmarking SEO
SEO benchmarking or competitor analysis allows us to identify the strengths of the competition and define a strategic plan to beat them in search results.
Black Hat
Black hat SEO practices are those that are not well regarded by the community as they aim to manipulate rankings in an unethical manner or by taking advantage of Google’s weaknesses.
Branded SEO
Branded SEO or brand traffic includes all web traffic that encompasses keywords that include the brand in the keyword that the user is searching for.
Breadcrumbs
Breadcrumbs are a tool that makes navigation easier for users because they indicate all the categories to which a page belongs and also allow for improved search engine crawling.
Briefing SEO
An SEO Briefing is an initial questionnaire of questions and insights provided by the client based on a list to deepen the knowledge of their company and thus be able to offer better services.
C
Cannibalization
Cannibalization refers to when several search results for the same page appear for the same keyword. This can be positive if both results return pages that are interesting for the user and the business, or negative if content is appearing that we do not want to promote .
Canonical
The canonical tag is a fragment of code that is added to a page to indicate that it is the URL that we want Google to index, that is, the main one.
Checklist
An SEO checklist is a list of elements to be checked in order to have a thorough analysis of each of the strategic areas.
Clickbait
Clickbait is a well-known technique that is quite frowned upon by users, through which the author tries to create an eye-catching title that is not always faithful to the content, with the aim of attracting more clicks and traffic to their content.
Cloaking
Cloaking is a blackhat technique that is based on showing different content to the user and search engines with the aim of improving their positioning .
SEO Consultant
An SEO consultant is a professional whose goal is to improve the organic positioning of a website with the aim of improving its traffic, its conversions and, therefore, its turnover.
Duplicate Content
Duplicate content is defined as text or resources that are repeated on multiple pages of the website, either intentionally or accidentally due to filters or other issues. This can be a serious problem for the optimal SEO performance of the website.
Core Web Vitals
Core web vitals are metrics created by Google to analyze the performance of a website and define good practices when building websites.
Crawl Budget
The crawl budget is defined as the time and resources that search engines spend on our website to crawl and analyze our content.
Crawling
Crawling is the process by which search engine robots/spiders crawl, analyze and classify our content in order to display it in search results .
CTR
The CTR or Click Through Rate is the percentage of clicks over the number of impressions that a page has in the search results.
Content Curation
Content curation is the process of analyzing and improving old content to improve its ranking and results.
D
Structured Data
Structured data is a type of code markup that is introduced into pages to add more information for search engines. The most recommended (even by Google) is Schema.
Deindex
The term deindex refers to the process of removing a URL from search results either because it has been indexed by mistake or for another reason (thin content, duplication, etc.).
Disavow
The disavow is a file that is uploaded to Search Console with the aim of indicating to Google which links should not be taken into account, either because they are artificial, of low quality or because we consider that they may end up leading to a penalty.
Dwell Time
Dwell time is the time that passes between when a user visits a website and returns to the search results. It usually indicates user dissatisfaction, since if the user has to return to the list of results, it means that he or she has not found all the information he or she was looking for.
AND
Emojis SEO
Also known as emoticons or smileys, SEO Emojis are small drawings that express emotions or ideas and, when used well in SEO, can help you increase the CTR of your website.
Error 404
The 404 error appears when a page cannot be found, whether visited by a user or a search engine. In both cases, the experience is negative. To solve it, we must always indicate whether it is a page that will not return (410) or instead, redirect it to another valuable page.
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FAQ Schema
FAQ Schema is a type of data markup that aims to increase CTR and visibility in search results.
Featured Snippets
Featured snippets , also known as position 0, are those results that Google rewards with a prominent position at the top of the search results.
Footprints
Footprints are small search shortcuts that many SEO professionals use to filter the search they want (information in titles, number of indexed pages, etc.) .
H
Hreflang
Hreflang tags are meta tags whose purpose is to indicate to Google the different languages in which a page is found so that it can see that they are translations and not duplicate content.
Htaccess
The .htaccess file is a document that allows us to collect the main directives and configurations of the server.
HTTP/2
HTTP/2 technology is a new communication protocol that allows for faster file transfers between a user and a server.
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Indexing
Indexing is the process that search engines carry out when including the pages of our website in search results.
Search Intent
Search intent is the term used to define the relationship between what the user is searching for and the results provided by the page.
Interlinking
Interlinking or internal linking is the discipline that studies the transfer of authority between pages and how they are connected to each other.
K
SEO KPIs
SEO KPIs are metrics that allow us to have detailed control over our SEO strategy and correctly evaluate its performance.
L
Landing Page
A landing page is a page on our website whose objective is to maximize registrations or leads to our business (calls, registrations, sending a contact form…)
Lazy Loading
Lazy loading is the concept that defines the loading of elements when the user views them by scrolling and not in a “complete” way as soon as they land on the page.
Link Juice
Link juice is the concept that defines the transfer of authority, both internal and external, of links.
Long Tail
Long tail keywords are those that do not have a very high search volume but tend to provide a higher conversion rate as they are more segmented and less difficult to find.
LSI Keywords
LSI Keywords refers to “Latent Semantic Indexing”, which means “latent semantic indexing” or those keywords that help enhance the context and semantics of an article.
M
Meta description
The meta description is the SEO tag that shows the description of a page, which will appear in search results below the title.
Meta Tags
Meta tags are code fragments that help us provide additional information to search engines, whether it be images, indexing processes, etc.
Mobile First Index
Mobile First Index is the process by which GoogleBot puts all the focus and importance on crawling websites with its “mobile” agent instead of “desktop”.
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Noindex
The noindex tag allows us to tell search engines that we do not want that page or group of pages to be indexed in search results.
Nofollow
The nofollow tag on links is an indicator for Google of the authority we want to give to that link. However, the search engine will always decide how to interpret it according to its criteria.
THE
Open Graph
The open graph protocol is the set of social meta tags that allow pages to be displayed with a better design (title, description, image…) on social networks (Facebook, Twitter).
P
Page Experience
Increasingly, Google takes into account the Page Experience or user experience to rate web pages based on 3 criteria: loading speed, user interactivity and visual stability.
PageRank (PR)
PageRank is a value that Google gives to each website to assign it authority. This value has not been made public for years, but it remains more alive than ever .
Orphan Pages
Orphan pages are those that are not linked to or part of the main architecture of the website and therefore do not receive the SEO treatment they should.
Google Penalties
Google SEO penalties are actions by the Google team that punish bad practices and reduce the positioning and traffic of a website.
Podcast SEO
SEO podcasts are short audio pieces with exclusive content about the sector… In our post we suggest some of the most interesting ones.
Progressive Web Apps (PWA)
Progressive Web Apps are a technology that allows users to browse offline and navigate faster thanks to a special cache system.
R
301 Redirect
The 301 redirect or definitive redirect is created when we want our systems to redirect users and search engines to another page when visiting a page, either by changing the URL or because the old one no longer exists…
302 Redirect
The 302 redirect or temporary redirect is used to temporarily divert traffic from a specific URL, due to content errors, temporary campaigns, etc.
Rich Snippets
Rich snippets are a series of code fragments used to help search engines better understand our content and thus be able to opt for better layout and visibility in search results (job offers, books, articles, etc.)
Robots.txt
The robots.txt file is the system used to tell crawlers which pages they cannot visit.
S
Sandbox
The sandbox is a concept used by SEO professionals to define the period of time that passes between the creation of a project and its actual positioning for its target keywords. This is the time during which Google “verifies” the real quality of the project.
THIS
SEO (Search Engine Optimization) is the area of marketing that studies organic traffic coming from search engines and all the factors that influence the positioning of pages.
SEO On Page
On-Page SEO encompasses all those practices to improve the positioning and traffic of our pages through improvements in our own content (titles, links, images, speed, etc.).
SEO Off Page
Off-Page SEO includes all those positioning techniques that do not involve any modification to the page itself. Instead, external authority campaigns are used.
SEO for eCommerce
SEO for eCommerce is the web optimization strategy that must be applied to online stores with the aim of improving their organic traffic and, thus, improving the benefits of the project.
SEO vs SEM (differences)
The main difference between SEO and SEM is that one aims to improve the page organically by analyzing the technical aspects, while in the other, just by paying you are guaranteed that the page will appear in the first results.
SERP
SERPs , or search results pages in English, are the pages that search engines return to our searches with all the results: organic (SEO) and paid (SEM).
Sitelinks
Sitelinks are the extra links that appear below the domain in search results when Google considers that there may be more relevant pages than the home page for a brand search.
Sitemap
The sitemap is the XML file that aims to indicate to Google all the pages we have on our website and want to be indexed.
Slug
The slug is the part of the URL that names the page we are going to access. Within seoalive.com/thin-content, the slug would be “thin-content”. This is a term that is often used when working on friendly URLs.
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Thin Content
Thin content is known as poor or low-quality content, which is not optimized for users and can lead to Google penalties.
SEO Title
The SEO title is the meta tag in which we define the title that will be displayed in the search results, unlike the classic article title or H1, which can be completely different.
Organic Traffic
Organic traffic refers to all visits that come from search engines (Google, Yahoo, Bing…).
SEO Tricks
Do SEO tricks really exist , understood as shortcuts to position your website faster, saving you the work of creating a solid strategy, or is it something that has become a thing of the past?
IN
Web Stories
Web Stories are a new type of content created by Google with the aim of creating a tool that allows sharing multimedia content with a high loading speed and good usability.
WPO
WPO or Website Performance Optimization is the area that deals with the speed and performance of a website. Its main objective is to analyze and understand all the elements (images, scripts, CSS, JS…) that make up a page and optimize its layout to minimize the resources needed for the website to load as quickly as possible.
