Introduction Google Analytics 4 (GA4) has recently released a significant change in algorithms, transitioning from measuring “conversions” to highlighting “key events” .Digital marketers should take note of this change as it presents new opportunities for evaluating and improving SEO marketing tactics. What is the Change? On March 21, the transition from “conversions” to “key events” was officially announced, capturing the attention of digital … Continue reading GA4 Moves the Focus from Conversions to Key Events (Recent Google Update)